Strategy
We targeted adults 18–34 through social media ads focused on travel, used vehicles, and small recreational purchases. Using precise audience filters (in-college, adventure seekers, in-market for used vehicles), we paired emotional creative with retargeting ads on Facebook. We also fine-tuned their radio schedule to match this younger audience.
Results
Strategy
We built a customer profile using demographics, interests, and behaviors. The campaign combined behavioral targeting, keyword targeting, and retargeting to drive potential attendees back to the festival’s website.
Results
Strategy
Using the client’s customer database to re-engage existing shoppers while attracting new ones through behavioral and AI-driven targeting. Native ads focused on seasonal shopping behaviors like holiday gifts, boutique purchases, and candles.
Results
Strategy
We launched a Mobile Conquesting campaign targeting foodies, sit-down diners, evening diners, and geo-fenced competitor restaurants.
Results
Strategy
We targeted first-time buyers, families, veterans, and nurses using Mobile Conquesting (behavioral + geo-fencing around military, nursing, and housing locations) and Social Mirror ads (Facebook, Instagram, YouTube) with behavioral, keyword, AI, and retargeting strategies.
Results
Strategy
We identified the ideal skier audience and launched a 16-week Display & Retargeting campaign timed around Black Friday/Cyber Monday. Geo-targeting reached eight markets, while a custom landing page captured emails for a “Buy 3, Get 1 Free” voucher eBlast.
Results
Informant Digital Agency
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