Digital Marketing Services for Informant Digital Agency

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Social Mirror Ads replicate the look of your social media posts as display or video ads that run on thousands of websites and apps, reaching your target audience across all devices. These ads link back to both your social media platform and your website and can use posts from Facebook, Instagram, X (formerly Twitter), LinkedIn, TikTok, Pinterest, Snapchat, or YouTube. Ad formats include display, video, OTT (connected TV), and carousel, with customizable Call-To-Action options like Click-To-Call, Click-To-Email, and Click-For-Directions.

TikTok is a dynamic platform for sharing short-form videos, and we can showcase your video or carousel display ads to its engaged audience—even if your business doesn’t have a TikTok account.

Ad Formats:

• Video Ads: :05 to :60 seconds long, appearing in users' feeds across all devices.
• Carousel Display Ads: Featuring 2–10 images, each linking to a single landing page.

Targeting Options:

• Category Targeting: Reach users based on their preferences, habits, and shared information.
• Hashtag Targeting (18+): Target users who engage with specific hashtags.
• Retargeting: Re-engage website visitors by showing them your TikTok ads.

With TikTok ads, you can connect with an active audience and drive meaningful results for your brand.

Digital Out-Of-Home advertising delivers impactful display or video ads on digital screens in high-traffic public spaces, precisely targeting the geographic areas you choose. Ads appear across a vast network of venues, including billboards, malls, gas stations, restaurants, gyms, taxis, sports complexes, and point-of-purchase locations like grocery and retail stores.

Unique Features:

• Serve ads nationwide across millions of screens, including partnerships with top providers like Clear Channel, Lamar, Outfront Media, and Uber Technologies.
• Activate ads based on specific weather conditions, such as temperature, rain, or snow, for contextually relevant messaging.

DOOH ensures your brand reaches consumers wherever they go, with highly visible, engaging content that drives awareness and action.

Native ads are among the most effective digital ad formats, seamlessly blending with the look and feel of the websites or apps where they appear. These dynamic ads, available as video or images, run across all devices or can be targeted to mobile users. By not “looking” like traditional ads, native ads achieve higher engagement and deliver measurable results.

Targeting Options Include:

• Behavioral: Target specific demographics, behaviors, and interests.
• Keywords: Show ads on pages featuring up to 500 selected keywords.
• A.I. Targeting: Leverage machine learning to reach users engaging with your ads.
• Custom Audience & Lookalike Matching: Target users based on email, phone, or address lists.
• Geo-Fencing & Geo-Retargeting: Show ads to users in defined areas and continue following them across devices.
• Visit Tracking: Monitor on-site visits from users served your ads.

As one of the fastest-growing areas in digital marketing, native advertising offers unparalleled opportunities to engage your audience authentically.

Mobile Conquesting leverages location-based targeting combined with demographic and behavioral insights to reach consumers on their mobile devices. As smartphone and tablet usage continues to dominate online activity, having a mobile strategy is essential for successful digital marketing campaigns.

How It Works:
Your ads are placed across premium mobile apps and mobile web browsing sites within your desired geographic area. Dynamic ads can display the user's distance from your location or the nearest store in multi-location campaigns. You can also target specific competitors with geo-fencing as precise as a 500-foot radius, and even trigger ads based on weather conditions.

What You Can Do with Mobile Conquesting:

• Mobile display and video ads
• Geo-Fencing, Geo-Retargeting, and Geo-Retargeting Lookalike campaigns
• Behavioral, location, and brand-based targeting
• Dynamic ads showing the nearest location
• Weather-triggered ads
• On-site visit tracking for users who’ve seen your ads
• Address Targeting and Retargeting using first-party customer lists
• Cross-platform targeting on Facebook/Instagram, Display, Native, Video Pre-Roll, and Social Mirror Ads

Mobile Conquesting ensures your brand stays visible and engaging, connecting with your target audience wherever they go.

Video and OTT (Over-The-Top) advertising is a straightforward and powerful way to connect with your audience. All you need is a video, and your ad can reach thousands of websites and premium streaming platforms, delivering some of the highest ROI in digital advertising.

How It Works:
With advanced targeting capabilities, your video ads can reach customers through:

• OTT & Connected TV: Ads on premium platforms like Amazon Fire TV, Roku, Chromecast, Apple TV, and more.
• Video Behavioral, Keyword, and A.I. Targeting: Reach users based on behaviors, interests, or keywords.
• Custom Audience Matching & Lookalike Audiences: Use email or phone lists to target specific audiences.
• Cross-Platform Targeting: Deliver ads across Facebook/Instagram, Mobile Conquesting, YouTube, Social Mirror, and more.
• On-Site Visit Tracking: Monitor visits from users who saw your video or OTT ads.

Why OTT?
OTT delivers your ads on Connected TVs during premium streaming content. With 100% of our OTT ads served on Connected TVs, your brand enjoys prime visibility. Layer in On-Site Visit Tracking to measure real-world results, like foot traffic from viewers who saw your ad.

Video/OTT advertising ensures your message is seen where your audience is watching, creating impactful engagement and driving results.

Amazon Targeting offers a powerful way to connect with consumers using Amazon's vast network of properties and partner websites. With advanced targeting capabilities, we ensure your ads reach the right audience at the right time.

Our Solutions Include:

• Amazon Behavioral Targeting: Show your ads to consumers based on their Amazon purchase history, searches, and browsing activity across Amazon properties and partner sites.
• Amazon Product Targeting: Target audiences who have searched, browsed, or purchased specific products on Amazon, delivering ads on Amazon properties and beyond.
• Amazon Custom Audience Matching & Lookalike Audiences: Use your customer email or address lists to match with Amazon users and target them or similar audiences across Amazon's network.
• Amazon Retargeting: Follow users after they leave your website, showing them display or video ads on Amazon properties and partner sites.
• Amazon Display, Video, OTT: Advertise on Amazon, Prime Video, Fire TV, IMDb, and IMDb TV, with options for display, video, and OTT ads.
• Amazon Publisher Services: Reach premium audiences on comScore 100 publishers and 5000+ high-quality sites, including Amazon and Twitch, across Desktop, Mobile, and Connected TV.

Facebook and Instagram ads let you reach your target audience with precision using advanced targeting options like demographics, interests, behaviors, and location. Your ads can appear in various formats—carousel, video, stories, and more—across users' feeds, stories, and other placements.

Benefits:

• Advanced Targeting: Reach specific audiences tailored to your goals.
• High Engagement: Ads seamlessly integrate into feeds, boosting interaction.
• Diverse Formats: Use video, carousel, or stories to showcase your brand creatively.
• Measurable Results: Track performance with detailed analytics to refine your strategy.

Leverage the power of Facebook and Instagram ads to build brand awareness, generate leads, and drive conversions.

With Targeted Display, we offer campaigns that include Keyword Targeting, Behavioral Targeting, Retargeting, Artificial Intelligence (A.I.) Targeting, Custom Audience Matching and Lookalike Targeting, and Geo-Fencing & Geo Retargeting, designed to show your ads to the exact audience you want to reach, to deliver the right message on the right device at the right time.

• Complete optimization including strategy, ad serving, and reporting.
• Full transparency, giving you the assurance your budget is allocated efficiently.
• The ability to target specific audiences, rather than only specific sites, by leveraging the data collected by our algorithms.
• The power to implement advanced testing to ensure you are maximizing the click-through-rate (CTR) and conversion rate of your advertising and landing pages.
• We track impressions, clicks, view-throughs and conversions!
• We implement Retargeting campaigns to target people who have been to your website but didn’t convert.
• Keyword Targeting using the keywords and phrases your customers are searching for and contained on webpages they are reading.
• With A.I. Targeting we are showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
• We can target from thousands of Behavioral Categories and show your ads to the people most likely to want your products and services.
• We geo-target every campaign, showing your ads just to the people in the areas you want to reach.
• Custom Audience Matching & Lookalike Audiences – target people on your list of emails, addresses, or phone numbers and show them display ads when they browse websites and apps.
• Geo-Fencing & Geo-Retargeting – Drawing a virtual fence around a location and showing your ad, to people inside that “fence” and continuing to follow them and show them your ads across all devices.
• Visit Tracking – On-site visits to your business can be tracked for people who have been served your ad on any of their devices, who then come to your location with their mobile phone.

With the rise of podcasting and smart speakers, Americans are tuning in to listen to Online Audio like never before!  Our Online Audio ads are served to targeted online listeners who are consuming audio content across all types of devices including Smart Speakers.

• A :15 to :30 audio that plays in online content such as music, podcasts, and sporting events that users listen to on their devices.
  
• On some platforms your audio ad will be served along with a companion banner ad at no additional cost.
• Your online audio ads run across Local and National streaming services.
• You tell us the geographic area you want to reach and  we layer in Behavioral Targeting and Artificial Intelligence Targeting (combo).  We also have Custom Audience Matching & Lookalike Audiences- target people on your list of emails, addresses, or phone numbers and show them your audio ads when they browse websites and apps.  And Visit Tracking, where On-site visits to your business can be tracked for people who have been served your ad on any of their devices, who then come to your location with their mobile phone.

LinkedIn Advertising utilizes the largest professional B2B network to reach the people you want to target, in their Feed and on the LinkedIn Audience Network. Your LinkedIn Sponsored Content ads will appear in a member’s Feed and run across all devices. The ads include a Call-To-Action button and Like, Comment, Share, and Send buttons, to engage with the ads.

You can also choose to have your ads also run on the LinkedIn Audience Network which enables you to extend the reach of your ads by delivering them beyond the LinkedIn Feed, when members go onto other websites and apps who have partnered with LinkedIn.

Adding the LinkedIn Audience Network increases the reach of your ads by 25% and 2x higher view-through rates.

• Single Image Ad – LinkedIn Sponsored Content ads average 28x higher CTR than right-hand column text ads.
• Video Ad – These ads run in the user’s Feed and auto start on mute as the person scrolls and the ad comes into view.  LinkedIn users are 20x more likely to re-share a video post.
• Carousel Ad – These multi-image (display only) ads run in the user’s Feed.  Each image can link to a different page on your website.
• Lead Ad – When clicked the ad opens to a lead generation form with the questions you select and pre-populates with the person’s contact info.

At Vici, our Campaign Managers are Google Ads Certified in Google Search Ads (also known as Google Pay-Per-Click).

This type of advertising is focused around keywords that are relevant to your business offerings.

Our Campaign Managers handle the weekly optimization of your campaign, ads including ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, app downloads, or clicks to map to your business.

• Clicks and Click-through Rate: How many people are clicking on my ad?
• Transparent cost of every dollar spent:  You are charged when a click occurs on an ad.
• Top Search Term Performance: Keywords that are driving results broken down by cost-per-click.
• Ad Performance: Which ad set is driving the most traffic to your conversion points.
• Conversions: How many people converted both on your ad or on your client’s website?
• Device Performance: Which device is getting the most engagement on my campaign?
• Age and Gender Performance: What is the demographics of those clicking on my ad?
• Call Log (Optional for Call Extension/Call Ads): Google assigns a number to your existing number so we can track the date of the call, the duration of the call, if it was a received call, the caller area code, and the number of calls from that person.