Mobile Conquesting leverages location-based targeting combined with demographic and behavioral insights to reach consumers on their mobile devices. As smartphone and tablet usage continues to dominate online activity, having a mobile strategy is essential for successful digital marketing campaigns.
How It Works:
Your ads are placed across premium mobile apps and mobile web browsing sites within your desired geographic area. Dynamic ads can display the user's distance from your location or the nearest store in multi-location campaigns. You can also target specific competitors with geo-fencing as precise as a 500-foot radius, and even trigger ads based on weather conditions.
What You Can Do with Mobile Conquesting:
Mobile Conquesting ensures your brand stays visible and engaging, connecting with your target audience wherever they go.
Address Targeting and Address Retargeting is drawing hundreds or even thousands of tiny geo-fences around an address (business or residential) to serve ads to consumers on their mobile phones and tablets. Address Retargeting is continuing to serve ads to those same people when they leave their houses and use their mobile devices. Advertisers can target a list of current customers, past customers, or any type of first party database list they have collected. These ads can be mobile display or video ads.
Cross Platform Targeting allows us to follow people that have been served a Mobile Conquesting ad (whether they have clicked on it or not) when they go on to other digital ad platforms and serve them other types of ads such as Display, Native, Facebook/Instagram, Video Pre-roll, and Social Mirror Ads. When the user is served the Mobile Conquesting ad, a “Universal Pixel” is deployed with it. It organizes the digital device ID associated with an individual across all their devices. The Universal Pixel is finding that user on other advertising platforms by identifying that person (anonymously) and other devices they use.
Informant Digital Agency
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