Google Ads Pay-Per-Click
Pay-Per-Click Ads
Campaign Managers are Google Ads Certified in Google Search Ads (also known as Google Pay-Per-Click).
This type of advertising is focused around keywords that are relevant to your business offerings. Our Campaign Managers handle the weekly optimization of your campaign, ads including ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, app downloads, or clicks to map to your business.
- Clicks and Click-through Rate: How many people are clicking on my ad?
- Transparent cost of every dollar spent: You are charged when a click occurs on an ad.
- Top Search Term Performance: Keywords that are driving results broken down by cost-per-click.
- Ad Performance: Which ad set is driving the most traffic to your conversion points.
- Conversions: How many people converted both on your ad or on your client’s website?
- Device Performance: Which device is getting the most engagement on my campaign?
- Age and Gender Performance: What is the demographics of those clicking on my ad?
- Call Log (Optional for Call Extension/Call Ads): Google assigns a number to your existing number so we can track the date of the call, the duration of the call, if it was a received call, the caller area code, and the number of calls from that person.